Before McDonald's, Pepsi, Nike and other great corporations "premiered" their new commercials; before Michael Jackson starred at the half-time; before Nielsen reported billions of world-wide viewers...there was the first Super Bowl... then the second, and both became the foundation for what has become an American institution. Bart Starr was the Most Valuable Player of those first two Super Bowls.

It was clear early in his life that Bart Starr would be a top achiever, when in high school he made the All-American High School Team. At the University of Alabama he was both star of the football team and on the Dean's list.

Bart played for 17 years with the Green Bay Packers, many of those years under perhaps the greatest coach of all time, Vince Lombardi. And it is from Lombardi that he learned some basic principles he explains in his impressive motivational presentations. On the Packers, Bart led his team to more NFL Championships than any other quarterback.

Born, raised and schooled in Alabama, Bart Starr demonstrated throughout his life that MVP would not just describe him as an athlete but would also describe him as a man. Currently, Bart is Chairman of Healthcare Realty Management, based in Birmingham, Alabama.

The following are some of his legendary achievements:

• 1966 NFL MVP
  
• MVP in the NFL in the 1967 and 1968 Super Bowl
  
• Pro Bowl Team 1961, '62, '63, '66, and '67
  
• First Winner of the Byron White Award for Citizenship and Professionalism
  
• NFL Man of the Year, 1969
  
• Professional Player of the Decade, 1970 (Columbus Touchdown Club)
  
• Elected in 1977 to the Green Bay Packers Hall of Fame
• Inducted into the Pro Football Hall of Fame, 1977
• Named in 1968 as One of Jaycees "10 Outstanding Young Men in America"
  
• Received Meritorious Service Award
  
• Wisconsin Writers Association, 1971
  
• Wisconsinite of the Year 1971
• Wisconsin Broadcasters Association
  
• State Chairmen (Mr. and Mrs. Bart Starr) Cancer Crusade in 1971 - 72
  
• Member of the President's Advisory Committee on Environmental Protection
  
• Chairman, Vince Lombardi Memorial Golf Classic from 1971 Through 1984
  
• Member, President's Council on Physical Fitness from 1970 Through 1973
  
• Athletes in Action established the Bart Starr Award, which is given annually to one NFL player who exemplifies leadership and humanitarianism. Recipients since 1988 have included Steve Largent, Mike Singletary, Anthony Munoz and Reggie White.

Since suffering the loss of his son, Bret, in 1988 to the problems of substance abuse, Mr. Starr has become a spokesman who addresses the problem to interested audiences. Bart's presentation, which informs and enlightens, is also dramatized and powered by his very personal relationship to the problem.

The Starrs as a family are exemplary at all levels of their lives, yet the problem of addiction still affects them profoundly. Bart's presentation successfully underscores the fact that the problem of substance abuse knows no boundaries as to race, religion, or economic status. That premise provides audiences with a view that, while dealing with a tragic subject and episode in Mr. Starr's life, encourages dialogue and the courage to confront.